The Brand and its Founder

Radouane

 "Tired of wearing underwear that all looked alike and disappointed by the proposal made to me in terms of men's lingerie on my wedding day, I began to draw my first sketches.
 
In 2014 I decided to take up the challenge of creating my own luxury brand in order to restore all these letters of nobility to men's lingerie.
 
Sensitive to elegance, beautiful materials and refinement, I wanted to transmit all these ingredients to my boxers with the desire to associate my underwear with my clothes.
 
The road was long because nothing destined me to create my own collection of lingerie for men, not being heir to a family in the field of luxury and ready-to-wear.
 

 

After years of designing, testing, adapting, and sourcing from the best craftsmen, I presented the first collection All Eyez One Me By Radouane in January 2020.

 
The year 2020 was marked by my participation in the international lingerie fair, where I had the pleasure of exhibiting my creations as well as representing Made in France.  
The first fashion show of the All Eyez On Me, By Radouane collection at the Salon International de la Lingerie in Paris.
 
As for many professionals, the year 2020 was also marked by an unprecedented global health crisis.
I decided during this difficult period to rework on a new collection, the common thread of my inspiration was the hope of getting out of this crisis on a positive note, this is the reason why the new collection is called "Tomorrow never Dies ! ".

The brand 

By Radouane offers modern, atypical, luxurious underwear.
The DNA of the brand: revisiting everyday lingerie into real luxury underwear for men.
Reinterpret everyday underwear to make them real luxury underwear.
For too long the monopoly of luxury lingerie has been abandoned to women, leaving men with only everyday underwear.
By Radouane luxury boxers are made of noble, rare materials, exclusively French and made entirely in France. 
 
By Radouane combines luxury, seduction, elegance and well-being, unique underwear with their own story.
By Radouane luxury underwear is like no other, the cuts, the proportions, the combination of colors, different materials such as Suede, Lyonnaise Silk make them unique underwear.

The By Radouane printed silk boxers have been specially designed for the brand, original prints requiring hours of work, numerous fittings.
The emphasis is on the nobility of our exclusively French luxury materials.
 

The choice of Made in France for By Radouane was obvious, it is the history of French luxury craftsmanship that has endured for centuries, which makes the whole world dream for its exceptional know-how.
For By Radouane, "Made in France" is not just a slogan but a way of experiencing French luxury, highlighting the technical skills passed down for generations, know-how, respect for environmental conditions, work, well-being are an integral part of our DNA.

By Radouane has chosen to join forces with the best French luxury players, our partners are above all companies on a human scale and for the most part family businesses present in the luxury crafts sector for generations.
By Radouane boxers are made of Lyonnaise silk, our silk partner is a family business, founded in 1929, where 5 generations succeed each other who have built their reputation on excellence, labeled "French Living Heritage Company", it has a hundred passionate employees.
For Boxers By Radouane in suede, our leather partner, founded in 1936, has been working with passion for more than 75 years in high-end leather, supplying the biggest ready-to-wear houses in more than twenty-five countries.

 

For the buttons of the By Radouane boxers, we have as a partner a company that has been working for more than 50 years in the Made in France button sector and which is naturally the benchmark for luxury ready-to-wear brands.
The manufacture of By Radouane luxury underwear is made by one of the last manufacturers of luxury lingerie in France, its know-how makes it one of the leading French companies in its field.
A family workshop that has a very high quality manual know-how, the teams are passionate about their profession and the promotion of French luxury.
Living heritage company 
This label of French excellence has been awarded to 4 of our partners.
We are proud to collaborate with all these passionate partners where the human and the well-being of their teams is put at the forefront.